Welcome to Irreverent Labs

We're reinventing how games are played, owned and watched by merging advanced machine learning, engrossing gameplay and blockchain technology. We're building hundred-year games, designed to grow across decades of breathtaking depth and fun.


“Irreverent Labs' first game is so delightfully eccentric and simple to play, it's easy to overlook the technical achievement of shaping truly original NFT characters with advanced machine learning...”

Arianna Simpson

“As entertainers, we recognize entertainment vision when we see it. This team—and the impact their games and technology could have on the world—excites all of us,” said Alex Pall of The Chainsmokers’ Mantis VC fund”

Alex Pall

The Hundred Year Game

Genesis Project

We’re building a game that utilizes artificial intelligence to create a hilarious and engaging experience that will evolve with players for generations. Our NPCs will live and breathe digital lives as NFTs on the blockchain, enabling private, decentralized ownership by players.

We're announcing the game mechanics, story and the play-to-earn underpinning, so check back frequently to be the first to learn more about this historic launch.

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Launch Date

More details coming in December 2021 with the first 1000 invitations to our closed ecosystem coming in 2022. Sign up now for your chance to be among our first players and receive updates as the game reaches new stages of development.

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Who are we?

Irreverent Labs is bringing together a world class team with backgrounds in computer science, machine learning, arts, game development, storytelling and blockchain with one mission: creating games that will outlast any player and become worlds of their own. We believe in the power of player ownership and a play-to-earn economy to create the next stage in human play.

Platform for Creators
Platform for Players
Platform for All
In late December 2021 we will share more details on our Genesis Project
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